4/13/2023 0 Comments Iheart radio logo![]() I don’t work there, and I’m much more interested in what it might mean for all of podcasting. I’m not going to speculate on how iHeart plans on integrating their new toys. So what's the larger implication beyond a change in ownership? If you’re not hosting your podcasts on Omni, or you’re not relying on market intelligence from Triton, do you care? Should you go all-in on iHeart radio now? The sale to iHeart brought Scripps a healthy return, and by divesting the company of the last remnants of podcasting, Scripps can now focus on growing their television station empire and. I’ve used their services and found them to be rock-solid players with serious chops in the podcasting space. Collectively, they provide a lot of tech for podcasting, podcast advertising, and more out of Australia. Because apparently, that's what podcasting companies do these days: buy up other podcasting companies. ![]() Yesterday's big podcasting news was iHeartMedia’s acquisition of Triton Digital for $230 million. ![]()
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